Several factors can determine if a campaign will succeed or fail, but a quality marketing strategy will always be a key.
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Some 42% of Americans know someone who has used online dating, up from 31% in 2005.
And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.
Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.
Online dating businesses have seen a consistent upswing, partially due to easy-to-use apps and websites designed to deliver immediate results for its targeted audience segments.
With an increase in consumer demand comes an increase in competition, which means brands need to understand how to set themselves apart from the pack.
These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
One in every ten American adults has used an online dating site or a mobile dating app.
Although direct response marketing is not a new means of marketing, it’s one that must quickly adapt to be the most cost-efficient and produce the best possible ROI.
Online dating marketing with Koeppel Direct enables businesses to create specific, measurable goals, which can be tested, optimized, and adjusted to meet the demands of its audience.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.