Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.
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It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.
The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.
And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.One important note: group and event organizers have no control over whether members or attendees choose to date.For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.