Forj has launched a plethora of new features including user verification – picture, age, gender, etc. By the time I met my wife and Forj co-founder Shira in 2014, we’d both been burned by dead-end dating in New York.
and a click-to-highlight anything and everything about their profile feature.
It’s not just randomly getting married or hooking up with someone. In general, we try to introduce at least one new enhancement each week and major feature once a month. Our main designer is in Israel, so I’ll discuss with her what she believes should be the next big changes in design.
It’s not about working people into an event because they are all “modern orthodox” or they’re all “traditional” and between the ages of 20 and 25 or 30 and 35.
What we discovered, is when you actually shift the dynamics in a room, people start to connect naturally.
Which is why they understandably feel really burnt out from years of dead end set ups, which ends in a lot of dead end dating.
None of the websites or the few Jewish dating apps out there suggest anyone that’s relevant to you or have any real way of discovering who would be relevant or compatible.
Almost always it was, dress like this, look like this, not like this. We met with a couple of top experts in the field, and conducted research, which they reviewed, critiqued, honed, and that is how we were able to create “Breakthrough Dating.” A program that was designed to give singles the tools they need to get “unstuck.” We created a small event and out of 40 people that applied the program, four ended up getting engaged. To understand the difference between our approach and everything else out there requires a shift in mindset about what the purpose of a singles event is.
It’s not about throwing people together in a room or actually trying to match people up based on similar Hashkafa or Jewish like observance level, age or all other “matching qualities.” All of these criteria are completely arbitrary and have very little to do with the success of a long-term relationship.Moreover, we saw that many of these “experts” or matchmakers, gave advice freely or techniques to use to date better.Nothing was research-based or had any concrete basis. We decided to actually do research as to what tools are available to be able to move forward in dating.Some of the other apps learn about your look preferences (but even then most prefer not to, since they want you to constantly swipe and stay in the app).Forj’s goal is that our users are happily engaged in healthy, happy, loving and long-lasting relationships.Singles mixers, apps and matchmakers alike, were failing us–and, like thousands of others, we were starting to experience dating burn-out.