Dating harder nowadays

Socially, they are expected to be "compliant" (i.e. However, they are also urged by women's sexual interest to maintain an "attractive personality" (i.e. Unfortunately, men sometimes report that attempting to balance these notions does not result in satisfaction, happiness, or women's appreciation and respect.

Welcome back to The Attraction Doctor Last week, I discussed why women can't find a "good" man (here).

In that article, I explained my hypothesis that women are stuck in a double-bind between what they are told through modern social norms and their own biological motivation.

Furthermore, they do so in a situation where women's own social instruction may reduce the very characteristics that many of these men desire.

Given that, many men sit on the couch, plug in a video game, and opt out—just as Behaviorism and Skinner might predict.

So, until a new equilibrium is reached in these evolving social norms, men have difficult choices to make.

Essentially, they seem to have to either appease social norms (for relationships and acceptance) or evolved standards of attractiveness (and get sexual fulfillment).Overall, they report that there is often little incentive for men to date and even less for them to consider long-term commitments.In a previous article, I put forward the notion that individuals were not "afraid" to date—rather they simply did not have sufficient incentive to do so (see here).Changing social norms has allowed few avenues by which they can be both acceptable as a relationship partner and attractive as a sex partner.As a result, at least half of their needs are unfulfilled, regardless of the decision they make.However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.

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