In an airline merger, the acquisition of goods and services can be centralized, which helps the merged company adopt a corporate-wide pricing policy.
Businesses expand through either organic growth or acquisition.
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A small business owner typically needs a diverse set of skills to succeed, including deep market knowledge, effective management of business operations and hard work.
In December 2017 alone, five industry mega-mergers were announced, with CVS Health’s decision to buy Aetna receiving the most ink due to its unparalleled potential to reshape the healthcare landscape.
Beyond the mergers of traditional healthcare companies, tech giants are becoming increasingly interested in entering the market as the industry continues its march toward consumerization.
Meanwhile, Microsoft is working to develop innovative platforms to supplement its cloud-based health information management systems.
So, what does all of this mean for PR practitioners?
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